Bill Lowell

Bill LowellBill Lowell leads the marketing research consulting firm Business Development Directives, based in Eagle, Wis., and serving clients throughout the world.

Bill, president of the company, is most noted for taking world-class business leaders to the next level by conducting one-of-a-kind research studies for his clients. His firm becomes an expert in hundreds of industries based on the research they conduct on their clients’ behalf.

Bill has personally facilitated more than 1,500 focus groups and his firm has conducted more than 1,000 research studies including hundreds of benchmarking studies.

Business Development Directives serves associations, Fortune 500, prominent universities and privately held companies. He has clients in: academia, associations, automotive, construction, computer, engineering, furniture, health care, human resource, manufacturing, professional services, transportation and standards industries.

As a professional speaker, Bill has developed and delivered more than 1,600 informational and educational presentations and workshops nationally. He has also authored and published more than 50 articles on business, marketing and entrepreneurship. Additionally, Bill is the author of the book, “Focus Groups Made Simple.”

He serves on the faculty of the University of Wisconsin-Whitewater and on many boards of directors for universities, businesses and non-profit organizations.

Bill is an alumnus of the University of Wisconsin-Whitewater where he obtained bachelor’s and master’s degrees. He was also the recipient of the school’s Outstanding Alumni Award for professional achievement and social service. He is an active member of the Institute of Management Consultants and the American Society of Association Executives.

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