David Niles

David Niles helps companies and organizations present themselves as knowledge leaders via public relations and marketing communications campaigns, with special attention to ensuring that websites are in sync with the business strategies of his clients.

His company's marketing and public relations services include planning, brand development, strategic creative, content marketing, logo and website development, email newsletters, inbound marketing, and search engine optimization - SEO.. The company has particular expertise in integrated digital communications, using the efficiency and power of the Internet to get companies' messages to targeted audiences and the online communities of those audiences.

A native of Milwaukee, Niles spent most of his career as a reporter and editor at weekly and daily newspapers in northern Wisconsin before returning to the city to serve as founding editor of a Milwaukee-based business publication. His work has won numerous newspaper trade group awards and honors from other groups for his journalism, including the Wisconsin National Guard and the State Committee for Employer Support of the Guard and Reserve.

He has long been active in newspaper industry associations such as the Wisconsin Newspaper Association and the Associated Press Managing Editors association, and served three terms as president of the Milwaukee Press Club, being one of only four people to receive the club's Distinguished Service award in its 135-year history. He currently serves as treasurer of the MPC Endowment Ltd., the charitable organization associated with the Milwaukee Press Club. He also served on the board of directors of the Wauwatosa Chamber of Commerce, based in Wauwatosa, Wis., and is active in education, church and community groups, including the marketing committee of the Three Harbors Council of the Boy Scouts of America. He served as an assistant Scout Master and as his Troop's committee chairman. He has served as chairman of his church's parish council. Niles is a Certified Toastmaster, through the Northshore Badgers Toastmasters club in downtown Milwaukee.

He attended Marquette University High School and Marquette University in Milwaukee, and graduated from UW-Madison in 1979 with a bachelor of science degree in agriculture (agricultural journalism). His continuing education has included study of business website development, website content and positioning, search engine optimization, Spanish, German and Polish languages, and business operations.

View my LinkedIn profile.


Great Website Content Helps Make Your Website Search Engine Friendly

Great coding and design are essential for effective websites. But it's the content that people are looking for in a website. Search engines are looking for that content, too.

Does your website have the content your customers and prospects are seeking? Content that positions you as an expert in your industry? Content that helps customers make the best and easiest buying decisions?

Website content should be very concise. It should use the words your customers and prospects use when they talk about your industry. Make sure you know and use those words in your website content.

Don't just use those key words in the body of copy in your website content. The key words also need to be in the headlines of each page and, most important, in the page title of each page. Key words also should be imbedded in "alt text," the descriptions of images on a page.

Your content should not just reside on your website. You should post it in blogs, at online expert article directories, and through social media -- all drawing people to your website and to a call to action.

Finally, make sure your website content is real text and not an image. Search engines don't read images, unless you include "alt text" in the image description.

Track how people are coming to and using your website via Google Analytics.

Then continually edit your website content to reflect the main reasons people are coming to your site.